Safic-Alcan's stand at the HPCI trade fair in Warsaw. 33 m², designed and executed by us, our second project for this client. The cosmetics raw materials distributor showcased the Momentive, Greentech, Polymerexpert, and Mibelle Biochemistry brands.

We based the structure on an openwork plywood structure—vertical columns with shelves that divide the space without enclosing it. We embedded illuminated panels featuring the client's global campaign graphics into the plywood. Ivy on the structure and a raised wooden floor complete the stand's character, while a suspended panel with the logo ensures visibility from the entire hall.

We constructed the warehouse and part of the structure using the beMatrix system, while the rest was constructed using traditional technology. We consciously utilize this combination: the system allows for the recovery and reuse of components, while traditional construction provides a finish that the system cannot achieve. The result is lower costs, higher-quality detail, and less material that ends up as waste after the trade fair.