Exhibition stand for Systherm Group at Warsaw HVAC Expo in Warsaw. 69 sqm, displaying the Konsi, Gree, Samsung, Toshiba and Testo brands. One stand, five brands with separate identities — laid out so each stays visible without the whole thing falling apart into pieces.

The build is based on black walls that work as a backdrop for the white and graphite air conditioning units. The units were mounted directly on the walls and vertical pylons, the way they would look in a finished interior rather than on display stands. Each brand was given its own pylon with product copy, within a shared colour scheme across the stand.

The counterpoint to the black is a meeting area built from oak slats, with ivy and planting. The backlit Konsi logo, formed as a three-dimensional loop, works as a landmark from across the hall. The reception counter with the Systherm logo closes the corner facing the main aisle.